Segment Definition

Consumers who buy only with coupons or when items are on discount. A frequent shopper during holiday sales.

  • Segment Income

    51%

    • 0
    • 100

    $93,476,164

  • Segment Customers

    50%

    • 0
    • 100

    1,000,344

Segment Product Contribution

Consumers who buy only with coupons or when items are on discount. A frequent shopper during holiday sales.

  • Deposit Contribution

    51%

    • 0
    • 100

    $93,476,164

  • Credit Contribution

    50%

    • 0
    • 100

    1,000,344

Segment Risk
High
Segment Potential
High
Segment LTV
$45Mn
Segment Churn Probability
0.23
Product Usage